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You can Speak out and shine!

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A Storyteller's Dream

About Shan Swan

As the creator of, Jessica Chai Pei Shan is passionate about public speaking and believes in cultivating the art of speech from young. 

From 6 years old, Shan has performed and won numerous storytelling/public speaking competitions and helmed leadership roles in school. Over the past 9 years of her professional life, she has achieved success as the industry champion for Singapore-based enterprises and start-ups to internationalize their businesses and brands across Asia. She has worked in the Singapore government to promote international trade and investment, across consumer technology/media sectors. 

Notably, Shan is widely known as a  a dedicated, global-minded & bilingual individual with international experiences, having worked extensively with enterprises on projects from US, Europe/Turkey and Asia-Pacific. She has acumen to advise clients from cross-cultural backgrounds about communications and business. 

Today, Shan embarks on her new mission as a dedicated coach/trainer to encourage individuals to tap on their gifts and creative talents to pursue a purpose driven life. She intends to reach out to her community to promote public speaking to children and young adults. She believes that by unleashing their potential, they can discover their gifting to live a full life! 

You can speak out and shine!

Work Experiences 

Shan brings with her 9 years of experience in areas of international trade, business development, marketing and project management, across digital media industries and public service.  She was the industry champion at IE Singapore (a trade promotion and investment statutory board under the Singapore government), a government agency that drives Singapore's external economy. From 2011 to 2014, she steered the business strategies for Singapore’s consumer electronics companies to internationalise in Asia-Pacific, US and Europe.  In 2015, she hunted for the high-growth start-ups under the Spring SEEDS Capital Co-Funding Venture Capital Scheme and Technology Enterprise Commercialisation Scheme to support the Mobility, Cleantech and ICT companies. 

She has a wealth of corporate experiences pitching to international game publishers, engaging researchers and developers at the Singapore-MIT GAMBIT Game Lab, as well as, influencing policy-makers through her engagement with Asia’s thought-leaders, youth organisations, trade associations during her work at MCYS, MDA and Straits 

Committed Speaker with a Passion to inspire transformations
A believer in 'Speaking out to Shine', she seeks a living that broadens her professional horizons while adding value, and collaborating with others to inspire breakthroughs. 

Currently, Shan is a passionate public speaker, double-hatting as Club President of Money Mastery (Singapore) Toastmasters Club, and Club Mentor of Toastmasters in Christ. As an active Toastmaster, she constantly engages, motivates and leads over 180 talents to promote public speaking and leadership skills in the community. Recently, she has curated and delivered a TEDx talk, and spoke at international cruises (Royal Carribean and Princess Cruises) to large, international audience on lifestyle and enrichment topics. She has conducted corporate trainings, dynamic presentation/communications/leadership workshops to key clients like OCBC Bank, Mitsubishi Electric, and Primary/Secondary Schools. Since 2014, Shan has successfully recruited, trained and engaged over 500 individuals in areas of volunteerism, communication and leadership. 

During her free time, she shares about Singapore's culture with the Turkish community. 
Shan serves as the Hon. Secretary at the Singapore-Turkey Friendship Association (STFA) that promotes friendship between Singaporeans and Turkish living in Singapore and Turkey.
She was the professional emcee at 2015 & 2014 STFA gala dinner graced by the His Excellency, and Turkey ambassador Mr Taner Seban.

Achievements & Accolades
In 2014, she represented over 25 clubs in her community and won 3 Gold Awards at Toastmasters International District 80 Humorous Speech Contests (at the Club, Area and Division Level) in Singapore and emerged as the District's 1st Runner-up. Known to some as the "black swan", Shan was the first-time contestant for Humorous Speech Contests. (District 80 consists of about 5000 Toastmasters members from 200 clubs in Singapore.) 
She met with luminary, courageous leaders, Ms Jana Barnhill (Immediate past president of Toastmasters International) and Ms Tammy Miller (immediate past international director of Toastmasters International) who inspired her to embark on her journey. 

 Shan graduated with a Bachelor of Social Sciences (Honors) in Communications and New Media and Minor in Technopreneurship from the National University of Singapore.